Yesterday saw Fiona, Sherlock, Dr Whiting and I driving down to Birmingham for Theo Paphitis’s inaugural #SBS meeting. Sherlock has his own take on the day… but you can find that on his blog.
I think he has designs on Theo’s car… fortunately he didn’t set off the car alarm! We might have had some explaining to do if so…
It was a great afternoon, and as it was totally sponsored by Ryman Stationery everything was free, including the bar! (I hate to think what the bar bill was at the end of the afternoon!)
We even got a goodie bag to take home at the end which included all sorts of useful things including a business account with £50 pre-paid on the card! Thanks Ryman!
There must have been over 400 people there, at least… and it was wonderful meeting all the tweeps I’ve been tweeting with face to face at last. Sadly I couldn’t get around everyone, but thankfully my trademark “Knife through head” prop meant that even if I didn’t find the people I wanted to see – most of them found me!! (Next time perhaps I’ll invest in one of those Think Bike signs with “Jo Smedley Red Herring Games” flashing above my head!)
This is Fiona, Sherlock and I with Jacqui Thompson who was the tweeter who told me all about how to enter #SBS and thanks to her RTs during the week to Theo probably gave me the leg up I needed to win!
The big announcement, and the most exciting part of the day was that Ryman Stationery and Theo Paphitis are launching a new #SBS winners website designed by @MetalFrogstudios one of the early #SBS winners – which will contain all the information the press need to know when they run articles on winners, and also the facility for the winners to upload all their information onto the website so that they are easily searched.
The site will provide back links to winners websites and also there is a separate members only section which provides useful business tips and also networks winners and their special offers. We’re also all going to have access to new badges which will be great!
The #SBS website will be getting populated over the next few weeks as the #SBS winners are sent out their user log in details. In the meantime you can find the website here:
It also has some tips on how to enter and what Theo is looking for.
Again the website is free to #SBS winners and we’re all really looking forward to using it!
Theo ran a question and answer session during the meeting. There were a LOT of questions and I have to say, Theo came across as really sincere and “down to earth” with his answers. How he can think on his feet that fast, I don’t know, as he fielded questions from things like “What is the future of the highstreet?” through to “Will you run for prime minister?”
Thanks to waving Sherlock around in the air we actually got to ask the one question I know everyone keeps asking me. Namely:
“How does Theo Paphitis pick his #SBS winners each week?”
The answer: Well, it isn’t random chance (Which is really nice to know if you’ve been picked). Instead he uses the following criteria:
1) The tweet must catch his eye.
This means it could be cheeky, interesting, or it might just be related to something he’s been doing that week so it attracts his attention.
It has to be a good tweet. And the avatar can’t be an EGG! Theo also checks out your bio on twitter when he does his research – so ensure the Bio is up to date and friendly. Theo values the personal touch.
As there are so many tweets week to week Theo also has help from his wife and Tina at Ryman when it comes to selecting #SBS winners – as he has so many to look through of an evening he needs help to do a proper job. So even if you miss Theo’s attention you might still be noticed by Tina or Mrs P and forwarded onto his shortlist.
2) The tweet must have a website link – and the link you post with the tweet must work!
Once Theo has his shortlist (and he does create a shortlist) he then clicks through to the website link posted. The website must be functioning, clear and appropriate. It doesn’t need to be all singing all dancing – and can just be a “gallery website” for those who understand that term (one page website for those that don’t), but it does need to be working!
If he feels your business has the “basics” in place, that your website is effective and that you will make the most of the RT then he’ll RT you.
3) Catching Theo’s eye might be something you do during the week.
Theo looks for tweeters he recognises in the #SBS line up. He looks for regular tweeters, not people who ONLY post each Sunday or who have very little to do with twitter week to week. If you are going to make the most of your #SBS win, then you need to be making the post of your marketing on Twitter already.
To catch his eye, might mean that you might have tweeted him during the week, or that you’ve been regularly tweeting with someone he follows on twitter so he’s seen your posts regularly throughout the week.
He doesn’t like people repeating tweets during #SBS – that is more likely to put him off RTing someone.
So are there any “hot tips”?
I think so… given that you need to be catching Theo’s eye to get that RT then I’d suggest the following techniques.
1) Follow everyone Theo is following and speak to them on twitter. Theo only follows a select group which means he does actually follow what they are saying.
2) Reply to Theo’s tweets during the week. There were a few winners he called “Stalkers” at the meeting in jest – but clearly stalking got them their RT.
3) If you think you’re doing something interesting then include @Theopaphitis in your tweet during the week so he sees what you’re up to.
4) Write a really “eye catching” tweet. Say something unusual and something that will get you noticed.
5) Have an eye catching avatar so it stands out amongst the rest – NO EGGS! It doesn’t have to be pink, but it needs to be clear.
6) Make sure your Bio on twitter is accurate and has a friendly, personal feel.
7) Make sure your website is top-notch. It WILL be looked at.
8) Be persistent in your entries and adjust your tweets week to week. If it didn’t catch his eye the first week, it probably won’t next time around either.
And that’s my hot tips. Good luck with your own #SBS entries. With the new website launching this week and all the benefits that’s going to bring – Theo is expecting increased traffic to #SBS and as a result there is talk of him changing the time he RT’s to Monday evening to give him a chance to look through the entries properly. So get those entries in and then just wait and see! Next week it could be you!
Well, Theo recognises that small businesses need leverage to obtain attention, so he kindly posed with all the #SBS winners for a formal photo at the end of the meeting in the hope that beeing seen with a TV personality will provide some leverage we can use to obtain further media attention.
We also have a nice certificate which we’ll be framing for the office…
Also – given that the #SBS winners website has a “county” winners area – we in Lincolnshire are hoping to arrange a regional lincolnshire #SBS meet up of our own. so watch this space!