Periscope – how to make the best of it.

GeographyPeriscope seems to be the “next thing” when it comes to social media, and there’s a whole raft of people joining Periscope every day.

At the moment, the people who seem to know how to use it best are all the social media experts and SM entrepreneurs – but it’s not as hard to get your head around scoping as it might seem.

So… because there is nothing more dull than watching persicope on replay to find out where you are going wrong or what you need to do, I thought I’d offer a few tips of my own.  I’ve been using Periscope around a month now, and while there are no real “no nos” there are some really good tips to make the most of it for you and your business.

DON’T WASTE YOUR TIME!

Periscope can easily become yet another time waster.  Unlike Twitter or Facebook, it’s really easy to get sucked into conversations and watching videos with periscope and soon your whole day is gone!  Let’s face it, we live in a world of TV addicts, and turn on a flickering screen anywhere in the room and you’re naturally drawn to it!

Don’t make the same mistake with Periscope.

The first thing you should do when creating your periscope account is SWITCH OFF your notifications!  All of them!  It’ll save you getting suckered into watching things when you’re not free.

FIND WHO IS ON WHEN YOU ARE

Secondly you’re home screen will be devoid of video streams initially.  So it’s tempting to jump straight on the web feeds and watch whoever’s there.  So the first thing you need to do is identify the people you’d most like to see on periscope and follow them so they’re always on your home stream section.

Because of the connection between twitter and persicope this makes this process much easier.  You can search for “scopers” and click on the people on twitter you most interact with usually.  Let’s face it, you’re usually on social media with these buddies anyway, you may as well grow the friendship.

Then watch what happens.

Like all Social media you’ll be allocating certain times to it.  So when you start finding people who are live at the same time as you, then follow the people interacting with them on their scopes (You just click their avatar as they comment and then hit follow).  This will give you a raft of people who are a) interacting with the same people you like to watch (similar interests as you) and b) ON periscope the same time as you and are therefore likely to be available to watch your broadcast when you decide to go live.

BROADCASTING TIPS

1. Don’t Dive in just yet:

Don’t scope immediately, tempting though it may be.  Rather, watch others for a few weeks.  This will give you ideas and you’ll find out a lot, and not only that, if you’re commenting on other’s feeds (strongly encouraged!) then other people will be following you back during this warm up time and will be ready to hear from you when you broadcast.

Your first scope on Periscope is dropped into all the Periscope users feeds, so don’t miss out on that opportunity to make your scope “the best.”

2. Block spammers pre-emptively

This warm up “lurk time” gives you the chance to start blocking the users who are throwing out spam and troll-like comments and “hitting on” people.  As these comments crop up in the scopes you watch, click on that user and block them.  It’s a preemptive strike.  You don’t want them harassing you on your feed!

3. Turn your location settings off.

This also prevents spammers joining you.  I’m not sure why, but it does.  Apparently they sit on the “map” section and jump in on people who are broadcasting their location more than those who aren’t

4. Get a good intro image

The first 2 seconds of your scope will be the image that periscope uses for your video.  SO… make sure you have the camera facing something interesting/pretty and not you pulling a face.  Also,… remember the camera is vertical NOT horisontal.  When you’re setting up to broadcast, it’s easy to forget that as the lower half of your screen is often covered by persicope informaton.  Make sure your camera screen is completely full of something.

You can simply use coloured card, or if stuck, put your finger over the camera lens for the first few seconds so it’s a black or red image that displays.  it looks better.

5.  Don’t start talking immediately.

Persicope cuts the first few and last few seconds of your scope.  It’s a time lag thing.  So start talking after 2 seconds and welcome people then.

6. Ask for questions or feedback, and respond to your comments

Periscope is all about the interaction.  People stay when they think they are being heard.  So respond to people.  Ask simple questions like “Where are you scoping from?”  “What do you do?” to prompt some interaction, and then reply to the comments as they come in. (Blocking spammers as you broadcast).

7. Scope when you’re free

It doesn’t seem to matter where you are or what you are talking about.  I’ve had more people chatting to me while I’m peeling potatoes for tea, than when I sit in the office deciding to show everyone what I do.  Just broadcast when you’re free.  Tell people something interesting and see what comes up in the comments and chat about stuff that your viewers that day want to know.  You rarely stay on topic if you’re scoping well.

8. Don’t be rude

It’s social media.  This means EVERYONE can see it.  Which means your potential next client will see you.  Don’t say anything you will be ashamed of later.

FOLLOWING UP

Katch.me is an essential tool for periscopers.  It enables you to link users who’ve interacted with you on the scope with users on Twitter instantly.

As with any networking, the sales are in the follow up – so follow up.

It’s going to be rare that someone watching your periscope live will immediately go and buy what you sell, but they may know someone who will.  So treat them well, they are your referral sources.  You build up that “know, like and trust” thing with your viewers, they will put work your way eventually.  Don’t alienate people and don’t make them hate you.

ETIQUETTE

1. Comment

Don’t watch in silence.  At least hop onto the comments once and say “Hi”.  It makes all the difference.

2. Send hearts for good content

Viewers can send hearts to support the broadcaster by tapping the screen.  The broadcaster can then look back and see just how many hearts you’ve given them.  Give loads.

3. Don’t be rude!

So many times I see people bad mouthing people on social media. You are making yourself unsellable.  There are many people who will not be getting business from me because I neither like them nor trust them because of things they’ve said to others on social media.  Even if a particular stream of diatribe is not aimed specifically at me… who’s to say the next won’t be?

Whoever treats social media like a playground is just plain stupid!  Playground behaviour, bullying other users etc will get you nowhere in business.  If something offends you, just ignore it and don’t watch them again, or block the poster from your feed.  Say nothing else.

DON’T DO THE SAME!

I think it’s a huge mistake to assume Periscope is simply a live You Tube, equally it’s not a TV advertisement.

There are a lot of people adding periscope’s to You Tube, who fail to recognise that the media is completely different.  If you scope something you think might be useful to a wider audience, why not record yourself on a webcam and do a proper You Tube video without distractions or breaks as you respond to users comments?

Periscope’s best feature is it’s interactive nature.  You Tube’s best feature is it’s uncluttered information.  Don’t mix the two if you can avoid it.  if you want to direct people to your replays, that’s where Katch comes in handy.  That’s a collection of your periscope videos, which shows all the comments and hearts, and like You Tube, totally free to use.

Also – don’t forget to adjust your periscope bio.  It’s a different media, so your periscope Bio will need to reflect that.  People connect with people they feel they have some commonality with, so don’t be afraid to “tag yourself” and place yourself into boxes.  Who are you, should be able to be summed up by a few distinct phrases e.g. Mum, chef, entrepreneur.  Use those for Perscope as it gives viewers a hint as to who you are and whether they want to connect with you.  Also it’ll mean you connect with more like minded individuals.

 

IT’S NOT ABOUT QUANTITY IT’S ABOUT QUALITY

Don’t jump on the band wagon and feel the need to get LOADS of followers.  You don’t need loads of followers, you need interaction.

Just the same way as your mailing list could be 27,000 individuals, if you only get 200 people who open your newsletters, then effectively you are only reaching 200 people at a time.  Why not shrink down your mailing list to those 200 and give them more targeted content?

Chasing followers will a) lead you to attract spammers and b) make you look needy and c) you could end up with a periscope comment stream you can’t handle effectively thereby reaching no one well.

Value every connection you make.  Don’t ask them to “swipe and share”.  Make THEM feel important as they’ve joined you.  You want to speak to them, not people they might invite.  If they like your content, they might well suggest other people hop onto your live broadcast, and you can thank them for that, but don’t go out of your way to ask for it.  Equally, don’t ask for hearts.  They’ll give them if they like what you say.

Create quality broadcasts, to a select few individuals and you’ll grow some great referral sources, not just random followers.

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